We are Circuit, a design studio based in Singapore.
We deliver ideas and creative solutions for brands around the world.
Our Work
JomAmigo
JomAmigo set out to strengthen its Southeast Asian identity through a refreshed visual direction.
Our focus was to build a complete visual system that makes the brand’s cultural roots more recognisable. We developed a cohesive identity across colour, typography, character design, and sketch-style illustrations inspired by Southeast Asian heritage and tropical landscapes. Together, these elements create a distinctive and cohesive brand expression that brings JomAmigo’s story to life.
HTL 50th Anniversary
HTL marked its 50th anniversary, celebrating five decades of dedication, innovation, and heritage.
Reflecting HTL’s commitment to innovation and evolving lifestyles, the anniversary logo was designed as a complementary identity to its existing brand. The design brings together the brand’s heritage and forward-looking spirit in a distinctive mark for this milestone.