Client :
JomAmigo
Project :
Brand identity
JomAmigo turns every gathering into a joyful steamboat and grill experience, celebrating the rich cultures and flavours of Southeast Asia.
The brand identity was built around a cohesive visual system, combining colour, typography, and sketch-style illustrations inspired by Southeast Asia's cultural heritage and tropical landscapes.
A bespoke brand character was designed to embody JomAmigo's warm, approachable personality, extending the identity into a memorable brand asset across every touchpoint.
