Client :
Le Petit Parisien
Project :
Brand identity
Made from organic cotton, Le Petit Parisiens' baby garments are soft on delicate skin and thoughtfully made to be worn, loved, and passed on.
Working closely with the client, we evolved the logo into a more playful and distinctive identity, creating a bold, characterful mark that better expresses the brand’s personality and enhances recognition.
To enrich the brand identity, hand-drawn stripe were curated to add warmth, character, and playfulness to the brand identity.
