Client :
Viva Laundry
Project :
Brand Design
Viva Laundry is a modern self-service laundry store serving customers in Johor, Malaysia.
We designed the logo and mascot for Viva Laundry, creating a friendly and approachable identity for the brand. The logo features a rhythmic form inspired by the movement of a washing machine, while the mascot adds a playful personality to the brand.
Inspired by the continuous 360° spin of a washing machine cycle, the VIVA mark was designed with motion in mind. When rotated, the central geometry transforms into a whale—a natural evolution of our water-inspired identity. This playful dual-nature reflects the dynamic energy of our laundromat while introducing a serene, approachable companion that represents purity, fluidity, and gentle fabric care.
